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Casino's infamous sledgehammer, which he's used in other local ads to "smash money out of stingy insurance companies," appears on fire as he smashes the headstone of his brother. Only a limited number of commercial blocks go to local stations during America's most-watched sporting event, with the bulk belonging to the network, according to Vann.

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I have friends in Legal Aid and its a thankless and tough job that deserves praise not condemnation. Commenters nationwide chimed in with their reactions to the commercial, which dramatically recounts Casino's turn from criminal defense to personal injury lawyer in the aftermath of his brother's killing.

Every other lawyer in America can condemn such ads, but it appears that does not deter people like Jamie Casino from what they do. This week's edition—about lawyer ads—can be played below. March 27 Casino seemed to acknowledge the hype via Facebook after posting a link to a Rolling Stone article on his ad with the simple caption: Was this attorney advertising or a movie preview for Ghost Rider 3 or The Terminator 5?

State Bar of Arizona, the court ruled that lawyers have the same freedom of speech as everybody else—and that speech extends to advertising.

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The ad takes a much harsher tone, accusing former Police Chief Willie Lovett of "deceiving" the public about the spate of killings that occurred that weekend - there were two other homicides on Sept. Savannah-based video production company eThree Media helped produce the ad. Florida, Texas, and Iowa have some of the stricter regulations, although reprimands for breaking them are not that severe.

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Les Vann, general manager of local Fox affiliate WTGS, wouldn't disclose the rate of the ad, but confirmed it was one of the biggest ad purchases in the station's history. A Savannah man, Walter Moon, is currently under indictment for the slayings and another suspect, Sidney Grant, was killed last March in another shooting.

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Advertisement Believe it or not, lawyer ads are actually tightly regulated. Casinos ads consistently have been distasteful and unprofessional. Massachusetts and Connecticut, meanwhile, are like the wild west of lawyer ads.

And now, the legal world is in a subtle, possibly endless civil war over how attorneys should advertise their services and whether they should advertise at all. In November, Black Creek-based gun manufacturer Daniel Defense made national headlines after they were denied airtime by local Fox affiliates for a proposed pro-gun Super Bowl ad.

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The ads look like they were made in a high school A. As an attorney who has been practicing PI law for most of my professional career, I have a problem with an attorney who throws his prior clients under the bus along with attorney casino super bowl ad whole criminal defense bar.

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Sunday, February 9, at 5: As per the style of the commercial, taste is in the eye of the beholder but for me it seems that he was going for a heart felt sincere message but because it was over the top it appeared comical and transparent. The melodramatic tone and other special effects recall any number of suspense thrillers and vendetta plotlines starring Nicolas Cage or Liam Neeson.

Jamie Casino - Super Bowl Commercial - Casino's Law -

Digital access or digital and print delivery. Bars can require disclosures and disclaimers relevant to consumer choice, and can prohibit false and misleading statements in ads, but we cannot regulate taste. Eric Turkewitz on Sunday, February 9, at His firm's website is at: A full 24 hours after it aired locally, the ad jumped from 8, YouTube views to more than 2 million.

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Today, laws governing lawyer ads vary state by state. Media sites Buzzfeed and Deadspin helped propel Casino's ad to viral status. At the time, Casino was quoted in the Savannah Morning News thanking detectives for their hard work and expressing confidence in the investigators assigned to the case.

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Casino's younger brother, Michael Biancosino, 30 at the time, and Emily Pickels, 21, were shot and killed in Biancosino's vehicle in the early hours of Sept. While our Board of Governors passed proposals to tighten disclosure and disclaimer requirements in lawyer advertising which are still pending in our Supreme Courtthe First Amendment protects commercial speech.

The sledgehammer bears the name of his brother.

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Production value and mixed reactions Although Casino's ad touches on a seriously personal topic, it is the amplified and over-the-top production value that seems to have resonated most with viewers unfamiliar with Casino's life story. In the ad, an animated newspaper called the Savannah News with a sketched outline of Lovett bears the headline: Which is how you get promises of a pain-to-rain alchemical process.

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Lawyers—usually guys—promise to battle the heartless, tight-wad insurance companies on your behalf. Casino goes on to depict events surrounding the real-life slaying of his brother over Labor Day weekend in Based on a true story The prime-time ad begins with a verse from the Bible and Casino introducing himself before launching into a dramatic retelling of how he became a personal injury attorney.

Locally, however, reaction was more mixed. I guess the pay is better. Reaction over social media was mostly positive, with many lauding the movie-trailer feel.