This is still billed as the largest free-to-play casino in the world, with versions available for iOS and Android as well.
Research on the topic appears to be mixed: How to Create an Online Entertainment Destination. For many players, this makes for a much more relaxed experience, as there are no concerns in the back of their mind over the possibility of losing money by playing.
No Substitute for the Real Thing — But Close Despite all of the great games available and the presence of monetization features, few would mistake a social casino for an actual gambling experience.
This talk is also has value in that its a good intro to the basic KPIs followed by Social Casino companies. And those who spend seem to do so at an even greater clip when it comes to casino games: Breaking into the list of the top tier contenders is a task that many have tried and most have failed.
Its not very often that you can get tow competitors on stage speaking about their shared and unique challenges and strategies. Given the contrast, Playtika the industry leader and Huuuge, the new hot growth company in the industry; the talk serves as a very insightful one allowing to see how different companies at different scales look at the present and the future.
Playtika has been managing a hyper successful Loyalty program for several years in Slotomania and was rolled out to all our games early in If you spend the time to watch all the below presentations it will give you a wide and relatively comprehensive understanding of the nuances and complexities of the industry. In the two videos below both very recent from Casual Connect San Francisco you can find these new kids talking about how theyve done it and what their plans are for the future.
In this presentation she discussed the evolution of Mobile Social Casino since in the effort to understand what the future of the niche may look like. With over free-to-play slots, High 5 Casino by High 5 Games is one of the most popular social casinos on the Internet today. As the market matured, during we saw an industry wide trend of rolling out similar programs amongst some of the big and small market contenders.
We discuss items such as growth, user acquisition, slots content, Asia as a market, and how to break into the market as a smaller developer.
Its not secret that Social Casino has become a top concentrated market over the last couple years. Another great talk by Carey. Adam releases monthly, quarterly, and yearly reports about the Social Casino industry and has become one of the main sources of information for understanding the market on a macro level.
This is a subject that is highly debated in the social casino and social gaming industries alike. The ongoing debate on the similarities and differences of Social Casino to Real Money Gambling online is ongoing.
He has a unique view of the Social Casino industry as he works closely with, and has access to data from, all the large and small social casino companies on the Facebook Platform. In markets like the United States, where there is a lack of regulated online gambling, a free-to-play casino can be the best legal way to earn some revenue off of slots, poker, or other resort-style gaming on the Internet.
It can be defined as one of the fundamental elements of a successful social casino company.
In this talk Louis Castle reviews some of the core definitions of what is gambling and what isnt. Thought mobile is leading the growth of the Social Casino Industry, Facebook maintains its prominent role in the niche and will this will probably will continue to be the reality for a long while.
There are a few that have made some headway and have become the new kids on the block. Engaged To Social Casino.
My goal was to become an industry expert as quickly as possible. You will see at least one slide on this subject in every one of my presentations.
The potential upside from emerging markets is very large and some companies have built their entire strategy around it. How does this translate to social casinos? In this talk, slot experts discuss some of the details and nuances of designing winning slot machines. This is a subject that I believe is one of the largest opportunities in the market at this moment.
But even bigger has been the addition of microtransactions: In this talk Andy discusses some of the concepts, insights, and best practices in the customer service side of the industry. Unlike most of the social gaming industry, the concept of customer service in the social casino industry is mature and comprehensive.
The videos below are not necessarily listed in the order of importance. You might be wondering whether any of this actually works. Austrian powerhouse Greentube Limited, the company behind Novomatic are the people behind Gametwist which represents the company's first foray into the social gaming space.